Privacy and Personal Data
This Privacy Policy describes how ELECTROLOGY (the Site, we, us or our) collects, uses and discloses your personal information when you visit electro-logy.com, use our services or make a purchase (the Site) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, the terms “you” and “your” refer to you, the user of the Services, whether you are a customer, website visitor or other individual whose information we collect in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we have collected and aggregated personal information about you from a variety of sources over the past 12 months, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve or enhance the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and how you use our Services. When we use the term “personal information,” we mean information that identifies, relates to, identifies, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
The information you send directly to us through our Services may include:
Contact information, including your name, address, telephone number, and email.
Order information, including your name, billing address, shipping address, payment confirmation, email address, and telephone number.
Account information, including your username, password, security questions, and other information used for account security purposes.
Customer support information, including information you choose to include in your communication with us, for example, when sending a message through the Services.
Some features of the Services may require you to provide us with certain information about yourself directly. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect About Your Use
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). We may use cookies, pixels, and similar technologies (“Cookies”) to do this. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
Companies that support our Site and Services, such as Shopify.
Our payment processors, who collect your payment information (e.g., bank account, credit or debit card information, billing address) to fulfill your orders and provide the products or services you request, and to fulfill our contract with you.
When you visit our site, open or click on emails we send you, or interact with our Services or advertising, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the Third Party Websites and Links section below.
How We Use Your Personal Information
Providing Products and Services. We use your personal information to provide the Services to you, including to process your payments, fulfill your orders, send you notifications about your account, purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange for shipping, facilitate returns and exchanges, and perform our contract with you, including other features and functionality related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you may choose to use.
In such cases, Shopify will process your information as set forth in our Privacy Policy and Consumer Privacy Policy.
• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending you marketing, advertising and promotional communications via email, text message or postal mail, and displaying advertisements for products or services. This may include using your personal information to better personalize the Services and advertisements on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products in accordance with Article 6(1)(f) GDPR.
• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly advise you not to share your username, password or other access information with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website safe for you and other customers in accordance with Article 6(1)(f) GDPR.
• Contacting You and Improving the Service. We use your personal information to provide you with customer support and to improve our Services. This is in our legitimate interest to respond to you, provide you with effective services and maintain our business relationship with you in accordance with Article 6(1)(f) GDPR.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies we use to power our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and Services (including remembering your actions and preferences), to run analytics, and to better understand how users interact with the Services (in our legitimate interests to administer, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site so that we can better personalize services, products, and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can set your browser to remove or reject Cookies through your browser controls. Please note that removing or blocking Cookies may negatively impact your user experience and may cause some Services, including certain features and general functionality, to function incorrectly or become unavailable. Also, blocking Cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.
Our website also recognizes the Global Privacy Control (GPC) signal, which allows you to opt out of certain uses or disclosures of your information. If you tell us your preference through the GPC, we will treat that signal as a request to opt out of sharing/targeted advertising for the associated browser or device, and if we can link the device sending the signal to a Shopify account, we will apply the opt-out request to the account. You can learn more about the Global Privacy Control at https://globalprivacycontrol.org/ . Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes, and other reasons subject to this Privacy Policy. Such situations may include:
• With vendors or other third parties who perform services on our behalf (for example, IT administration, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide you with services and advertising. Our business and marketing partners will use your information in accordance with their own privacy notices.
• With your consent, when you request, instruct us or otherwise consent to the disclosure of certain information to third parties, such as to send you products or through your use of social media widgets or login integrations.
• Within our affiliates or corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights and the rights of our users or others.
In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information about users for the purposes set forth in the “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information” sections above:
Categories of Recipients
• Identifiers, such as basic contact information and certain order and account information
• Personal information categories listed in the California Customer Records Act, such as basic contact information and certain order and account information
• Commercial information, such as order information, purchase information, and customer support information
• Internet or other similar network activity, such as Usage Data
• Geolocation data, such as locations determined by IP address or other technical measures • Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
• Business and marketing partners
• Affiliates
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring personal information about you. With your consent, we share personal information for advertising and marketing purposes as follows.
We have “sold” and “shared” (as those terms are defined in applicable law) personal information for advertising and marketing purposes during the previous 12 months.
Personal Information Category Recipient Categories
Identifiers such as name, email address, and phone number Business and marketing partners
Commercial information such as records of products or services purchased Business and marketing partners
Usage Data Business and marketing partners
User-Generated Content
The Services may allow you to post product reviews and other user-generated content. If you choose to post user-generated content to any public area of the Services, that content will be publicly available and accessible to anyone.
We do not control who has access to the information you choose to make available to others, and we cannot ensure that parties who have access to that information will respect or keep your privacy secure. We are not responsible for the privacy or security of any information you make publicly available or the accuracy, use or misuse of any information you disclose or receive from third parties.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee or are not responsible for the privacy or security of those sites, or the accuracy, completeness or reliability of the information found on those sites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, including, without limitation, our use or that of a third party. Our inclusion of such links does not imply any endorsement of the content on those platforms or their owners or operators, except as disclosed on the Services.
Child Data
The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact information provided below to request deletion.
As of the Effective Date of this Privacy Policy, we are not aware that we have “shared” or “sold” (as those terms are defined in applicable law) personal information of persons under the age of 16.
Security and Storage of Your Information
Please remember that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, information you send us may not be secure during transmission. We recommend that you do not use unsecured channels to transmit sensitive or confidential information to us.
How long we retain your personal information depends on a variety of factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies. Your Rights
Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in certain circumstances, we may deny your request as permitted by law.
• Right to Access/Information: You may have the right to request access to the personal information we hold about you, including details of how that information is processed. Including details of the ways we use and share your information.
• Right to Erasure: You may have the right to request that we delete the personal information we hold about you.
• Right to Rectification: You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to Portability: You may have the right to request that we obtain a copy of the personal information we hold about you and, in certain circumstances and with certain exceptions, transfer it to a third party.
• Right to Opt Out of Sale or Sharing or Targeted Advertising: You may have the right to request that we do not “sell” or “share” your personal information or that we opt out of processing your personal information for purposes that are considered “targeted advertising” as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will automatically treat this as a request to opt out of the “sale” or “sharing” of information for the device and browser you are using to visit the Site.
• Restriction of Processing: You may have the right to request that we stop or restrict the processing of your personal information.
• Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw that consent.
• Objection: If we refuse to process your request, you may have the right to object to our decision. You can do this by responding directly to our denial.
• Managing Communication Preferences: We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option displayed in the emails we send you. Even if you unsubscribe, we may continue to send you non-promotional emails, such as about your account or orders you have placed. You can exercise any of these rights at the locations indicated on our Site or by contacting us using the contact information provided below.
We will not discriminate against you for exercising any of these rights. Before we can provide a substantive response to your request, we may need to collect information from you to verify your identity, such as your email address or account information. In accordance with applicable law, you may designate an authorized agent to make a request on your behalf to exercise your rights. Before accepting such a request from an agent, we will require evidence that you authorize the agent to act on your behalf, and you may need to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have any complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, you may have the right to appeal our decision by contacting us using the contact details provided below, depending on where you live, or to refer your complaint to your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
International Users
Please note that we may transfer, store and process your personal information outside the country in which you live. Your personal information will also be processed by staff and third party service providers and partners in these countries.
If we transfer your personal information outside of Europe, we will rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent agreements issued by the relevant UK competent authority, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at electrology.limited@gmail.com or contact us at Flat 1, 31 Long Acre, London, ENG, WC2E 9LA, GB.
For the purposes of applicable data protection laws and unless expressly stated otherwise, we are the data controller of your personal information.